One simple way to make Facebook work for you is to build a Facebook fan page for your business. By not doing so, you’re missing out on a good opportunity. This isn’t the same thing as starting your own group or simply creating a profile for your company; you need to build a fan page. Facebook fan pages were built in order to provide commercial enterprises with a way to have direct conversations with consumers. When you build your own fan page you will be given access to very important information like page view numbers, demographics for your fans and other interactions. This kind of insight is valuable because it helps you figure out just how effective your branding efforts have been and what you need to do to continue your success. Use an appealing picture on your fan page so that people are able to connect to your brand easily. You want people to feel totally relaxed on your page, and a pic will actually help because Facebook is extremely photo friendly. Take your time with the picture, and make sure it’s relevant and is of the highest quality. If you want to use Facebook advertising to its best effect be sure you promote new products such as Rapid Free Traffic.

Don’t forget that you need to work on promoting your fan page once it has been created so that you will get the exposure you want. One easy way to do this is to invite fans from your own Facebook friends list. A way to save time with this is to invite your friends and professional acquaintances as a single group instead of just sending out individual invitations to each person on your lists. This is one of the easiest ways and most effective methods to raise the numbers on your fan page. When you click the “suggest to friends” link on your fan page you only have to type in a single friend’s name so that the whole list will show up. This will allow you to automatically send out the invitation to your brand new fan page quickly.

You should be able to tell by now that, with the right promotional efforts, anybody can leverage the power of Facebook and Facebook fan pages. Once you understand just how useful a fan page can be, you should have no problems building your own and getting the exposure for your business that you have always dreamed of.

You can check out the latest marketing product at the Rapid Free Traffic website and keep up to date.

In order to get this working, you must be very careful with what you type.  A capital letter in the wrong place could just be the thing that creates frustration and causes many hours of pain.  As I write this, my aim is to make it as simple as possible especially for those of us who are not remotely experienced in CURL or PHP or CSS.

I will split this instruction in two areas:  vTiger and Chronoforms for Joomla.   Should you find any area of the instructions incomplete or not clear,  please do let me know as I would certainly like to improve on this document.

Setting up vTiger 5.1

• If you have not installed vTiger, please do so.  Instructions on installation of vTiger can be found on vTiger website.
• Login to your vTiger
• Go to Settings->Module Manager
• Scroll down until you see Webforms.  Make sure it is ticked (green tick in the column).
• Now, you will need to make some changes to the Webforms.config.php file.   You will find this file in your vTigercrm/modules/Webforms directory.  You can use FTP or any other file manager software that you are familar with to download this file to your local hard drive.  Make the following changes:
  • $enableAppKeyValidation = true;
    • make sure this is set to true
  • $defaultUserName = ‘admin’;
    
    • set this to ‘admin’ userid
  • $defaultUserAccessKey = ’04eDyJA2Vqqjv7Ra’;
    • For this, login as admin in vTiger, click on My Preferences on the top right. Find the Access Key which is under the User Advanced Option Block. Copy that field information here.
  • $defaultOwner = ‘standarduser’;
    • Set this to one of your users in the vTiger system. Standarduser is one of the default account that vTiger sets up for you. You can leave it at standarduser if you do not wish to make a change.
  • $successURL = ”;
  • $failureURL = ”;

Optional

• if you wish to have custom fields, then you will have to add that to your Lead Module. (I will at this stage assume that you know how to add custom fields in a module. If you need instructions on that please email me.)
• After creating your fields, you will need to find out the names of these fields so that you can map them to your Chronoform. To find out the names of the fields, use phpMyAdmin.
  • Look for the table vtiger_leadscf. This is the table that will store all the custom fields for your lead module.
  • The names of the fields will be something like cf_568 etc.
  • Take down the names and make sure you know what they are used for. The fields are created in the order of which you added them.
• IMPORTANT: If you have created a pick list for one of your custom fields, copy down the exact spelling of those values. This is because you need to match these values to those that you create in your Chronoform form later on.
  

Setting up Chronoform

• You can download Chronoform from here.
• You can create a form by using the wizard or manual creation. You may use any of the functionality in Chronoform when creating your forms. However, you need to consider the following in order to make your form work with vTiger:
  • You must have a Last Name field
  • You must have a Company field. If you do not wish to have this, you will have to default this to a value as vTiger requires this field
  • You must have a Assigned User Id. Normally you would preset this in the CURL portion where the user id will be set to the admin or any valid user id in vTiger
  • If you create any drop down values, make sure the values are spelt exactly the same as they have been created in vTiger
• Use CURL to map the fields from Chronoform to vTiger
  • Goto Chronoforms in Joomla administrator. Click on your form. Then click on Plugin tab and click on the green check next to CURL. This will change your CURL option from RED to GREEN like below:

    

    Activate CURL

  • Click on save to save the changes made.
  • The next step is to configure the CURL. Select your form and click on CURL on the left hand side as shown below:

    

    Select CURL to configure

  • Now you will need to map the fields from Chronoform to vTiger. An example is shown below:
    

    Mapping fields from Chronoforms to vTiger

    • The field names on the left are from Chronoform. The ones on the right are from vTiger.
    • From the above, you can see that cf_569 and cf_568 are the custom fields that has been created in vTiger.
    • Make sure the field names are spelt correctly. If there is a capital letter, then make sure you use it accordingly. If it is not spelt exactly like how it is in vTiger, then the system will not work.
    • Extra fields Data area is used to send data that is required by vTiger but not required for a user to enter in the form.
    • The first one, moduleName is required. Again, make sure it is spelt exactly as shown here. Otherwise the integration will not work.
    • The second one, assigned_user_id is also required. You need to assign it to one of the value user id in vTiger.
    • The third one, appKey is also required. You can get this key from config.inc.php (found in your vtigercrm directory) under the field $application_unique_key.
    • Optional: vTiger also has an option to capture where the lead originates from. So you might want to add leadsource=Web Site to this section.
  • Finally, click on CURL Params and put in the link to your webforms post module under your vTiger installation. The syntax would be http://yourdomain/modules/Webforms/post.php. Please change yourdomain to your actual domain where your vTiger is installed.

That’s it. At this point you should be ready to test your form and integration to vTiger.

Have fun.

Title Tag. Do not use a keyword more than once within the title tag. You should definitely have the most important keyword for that particular page in the title tag. Do not simply put your company name here.

Keyword Density. The usual snafu here is using a keyword over and over with the assumption that the more you use it the better you will be. Wrong, entirely wrong. Use all of your keywords at the correct keyword density and you’ll do well, above that or below it, you’ll not do so well.

No Site Map: It is very important to provide an XML sitemap for the engines to find all of your pages. Not including all of your pages, or having errors in the syntax, are major blunders.

Multiple Usage of H1 Tag. The original of the heading tags was very similar to how an outline would be setup. The H1 being the largest would be the title. H2 next smallest would be a sub heading. H3 is still bold, but about average text size. You should get the idea. Heading tags run from 1 to 6 with the smallest size used for footnotes or other instances that require a small font. Use the H1 tag only once in any given page.

Duplicate Meta Tags. This is easy to fix. Create a unique set of meta tags for every page that you create.

Anchor Text: Having duplicate anchor text is a missed opportunity. Having every page of a large site link to “Home” does not help any in defining the home page. Use a keyword, or phrase, and change it up from page to page. In a large site it’s OK to have repeats, but don’t have them all be repeats. Mix it up!

Code Attributes: It is important to keep your code clean and correct. Using code attributes is all part of proper HTML coding. Whenever you use an image tag be sure to include the code attributes that go with it.

Redirects: Always use a 301 redirect, it’s a permanent redirect and is the only one recognized as correct by the search engines. Other methods such as javascript or meta refresh are not accepted methods to redirect.

No CSS: Learn how to properly use CSS so that you can remove all of that HTML code from your pages.

Large Javascript Code: I frown upon javascript, but if you must, try and remove it from the files themselves by having separate .js files that you can call for in the beginning of the page.

There are many things that SEO challenged webmasters do that hold their pages back from being listed well. I have covered many of the more popular mistakes made. You can overcome these issues with some basic SEO training. If you spend some time learning optimization it will go a long way towards getting listed on page one instead of page 101. Learning how to optimize is not a huge process, it’s a lot of common sense, but it is a long process of trial and error if you take on the chore yourself. Take an SEO training course and cut the time to learn optimization techniques down to a minimum.

SEO can oftentimes be extremely confusing to those who are just starting out, especially if you don’t know how it works. Really a great deal more goes on with this process than just deceiving the major search engines! Below are listed a number of SEO hints and ideas that you are able to utilize to obtain a greater number of visitors to your websites.

You can’t depend on SEO alone to bring you results. Remember that whatever you are writing-blogs, articles, press releases, etc-you must keep the reader in mind at all times. Really material should be written exactly for the audience. Proving to be second in importance to offering your audience practical and helpful information which they are able to comprehend and enjoy reading, SEO is essential. If you only keep the search engine crawlers in mind when writing, your content will suffer. If someone comes to your site and can’t even read what you have written, they’re simply going to click the back button! You don’t want that, do you?

There is one way to use SEO that no one could have problems with, and that’s using the official channels to submit your site. Each of the major search engines allow for submission to their site so you will have the recognition from the search engines immediately. They usually take a few weeks to process, so they aren’t exactly the best way to get your sites indexed quickly. It is the best way to get your site recognized if you are having duplicate content problems with other sites. Not only that, but you will be gaining a great link to your site, and that’s always great!

Find the best way to use tags. Inserting keywords into your web content is not all that’s involved in SEO. Your titles and page descriptions can also benefit from tags that have keywords. Your site will more likely show up in search results when you include keyword-specific tags that people, who looking for information online, have incorporated into their search terms. Keeping your tags keyword specific helps the search engine spider crawlers figure out how to categorize you and will increase your chances of receiving targeted traffic. It may seem an enormous challenge to understand what is allowed and not at all allowed in search engine optimization, with all the numerous rules and requirements. It really is true that it is complex, especially since the guidelines are changed on a regular basis! Thankfully, with some time and research you will get the hang of how to make sure your content and websites are search engine friendly. And before you know it, your site will be appearing at the top of Google search results on a regular basis.

Cool Links:
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Everything that this niche-finding software does is…

1. it increases your initial word into a huge list of terms that searchers have literally typed into Google. Then it narrows that list down by:

2. determining the phrases with a lot of COMPETITION and

3. insufficient SEARCH VOLUME.

End result: After a couple of minutes of using the software, you have a profitable low-competition keywords that is researched frequently enough to make it well worth it to focus on. And you are in the driver’s seat at all the way.

I’ll tell you how it goes, in a little more detail…

Tutorial IN Using THE MICRO NICHE FINDER KEYWORD RESEARCH TOOL

It is not difficult.

You start with any word you want. Just like golf, drinking, pimples, travels, etc. Enter that word into MicroNicheFinder and it will deliver a long list of dozens or even hundreds of related keywords and keyword phrases. Unless, of course, your primary word is really obscure – in which case you should remove it.

Next you need to pick the key words with the greatest potential so you have to get more information in relation to all the outcomes on your extensive list. Basically you need to narrow it down to the ones with the minimum competion – the ones that have been easiest to knock off in Yahoo and google. In MicroNicheFinder keyword software, this filtering process is conducted using the “Strength of Competition” (SOC) indicator.

IS THERE TOO MUCH COMPETITION?

That can be done with the SOC check both separately or in bulk. Low SOC scores are great. They indicate a LOW volume of competition and maybe they are labeled with a green marker (green for Go!), instead of red (which means Stop!) and yellow (Caution).

A QUESTION FOR YOU

If you have hundreds of possible search terms to research, do you think you would do it? Nope. And nor would I. This kind of drudgery is just too brain frying for me.

So this keyword research tool not just saves your time — it informs you things you just would not know otherwise.

Then, you should select which keyphrases you want to take a look at further.

This could possibly be executed by ticking the ones you want, or picking all and then unticking the ones marked red or yellow. Using these colored flags, they are readily available.

At this point you’ve got a short list, but you can filter it down even more.

IS THE SEARCH VOLUME SUFFICIENT?

Then, Micro NicheFinder will go out and find the search numbers for your shortlisted keywords and phrases. Doesn’t take very long at all. You will get the search number for Exact Match Count, or Broad, or both.

Deselect the phrases with not enough search volume.

In some time you will have everything you need on one screen so you can easily pick the greatest keyphrases to develop your niche marketing websites for.

Micro Niche Finder is an ideal tool for keyword marketing. Immediately after you’ve used it, I think you will recognize it’s the most effective niche finder software out there even though it’s only half the price of other keyword software.

ACTION PLAN

Okay, so what might you do with the lucrative low-competition keyphrases you find with MicroNicheFinder? Here’s an action plan so you will get began straightaway.

1. Go to Squidoo and make a lens (that’s squidoo-speak for a website). FREE.

2. Go to Hubpages making a hub (ditto the last comment). FREE.

3. Go to Clickbank and locate a worthwhile affiliate product to promote at your brand new website. FREE.

Is Micro Niche Finder the best keyword research tool?

Does this appear like something you can do? Type in a word… deselect the high competition keyphrases… deselect the phrases with only a few searches… and then take your pick from the resulting short list. If so, you are likely to love using this.

Keyword research with Micro Niche Finder is not only faster, it’s also far better.